Gultang and Ruge believed that different aspects of an event increased the likelihood of it being selected as a news story by journalists. They considered:
Negative Elements - A story that is more negative is more likely to be seen than a story that is more positive
Proximity - Stories that are close geographically and/or culturally to the target audience
BBC News website has an area where you can search for news that is local to you
Recency - Audiences are more likely to be interested in events that have only just happened or are ongoing
https://www.bbc.co.uk/news/england BBC News updates regularly and even has live content
Currency - Audiences are more likely to be interested in stories they haven't heard before or hear about less frequently compared to those that are reported on regularly
Continuity - Stories already in the news are more likely to be reported on as journalists are already in a place to report the story and previous coverage has made this content more accessible to the audience
Uniqueness - If a story is unique and something that is rarely reported on, the target audience will want to access it due to the previous lack
Audience's - The audience needs to be targeted correctly, for example, simpler language and formatting is used when targeting a lower class audience due to the lack of higher education whereas more proficent language is used when targeting an upper class audience
https://www.thesun.co.uk/ VS https://www.theguardian.com/uk
Personal/Human Interests - Audiences are more likely to be interested in a story that is personal or that they can relate to
https://www.bbc.co.uk/news/articles/cg67xeqp296o This article shares real experiences from people and is a subject that people can relate to/understand
Exclusivity - Audiences are more likely to be interested in a story that is rare and can't be accessed or written about by anyone
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