Article on Climate Change
The purpose of this article by The Guardian is to educate and inform the reader on climate change, what it is, how it impacts us and will continue to do so and how it can be changed. The Guardian newspaper targets a well-educated, upper-class and left-winged liberal audience. The Guardian's audience consists of an almost equal split of genders with 54% of their audience being men, a high percentage of 84% being part of an ABC1 social class and an average age of 54. This is hard news as it talks about a serious and consequential topic that effects people's lives and ways of living, hard news also typically uses more professional and proficient language in order to target educated and high class audiences that can change and fix the issue.
The general layout of the article consists of long and complex sentences split into short paragraphs that focus on a specific topic within the main topic of the article. As the article includes a lot of information and is quite complex, breaking it down into smaller paragraphs makes it easier for the reader to digest and understand but the use of long and complex sentences keeps the connotations of targeting an educated and upper-class audience.
The article also uses photographs to visually show the audience the impacts of climate change visually to the audience as although they can read and understand the content in the article, these photos will help to enhance their understanding of the situation and can make the article more accessible to less educated audiences and readers. Graphs and tables are used throughout as well in order to give the reader more information and to again give them a more visual outlook on what is happening and how the world is changing.
The title of the article is 'The climate disaster is here' with a short quote underneath stating 'Earth is already becoming unlivable. Will governments act to stop this disaster from getting worse?' which will encourage the audience to read the article as they will be angry and disappointed with the government and their actions, especially with The Guardian's target audience being more left-winged politically. The title of the article draws the audience in as it portrays climate change as a 'disaster' and the use of heavy and strong language to describe the climate change issue makes the audience want to know what is happening and what needs to be changed in order to stop the 'disaster'.
The article doesn't specifically blame anyone in particular such as specific countries or political parties so is mostly unbiased except for the blame on the government at the start. The article also includes a lot of factual information that is presented well and includes quotes from named professors from different universities around the country which makes the audience trust the content that is being shared and the professionalism and organisation makes the audience feel comfortable trusting and relying on the information in this article. The Guardian isn't regulated and they produce their own content. They chose to not be regulated by IPSO due to the lack of freedom and large amount of rules to follow.
Article on Katie Price's Lip Filler
https://www.thesun.co.uk/tvandshowbiz/26476848/katie-price-lips-done-second-time-in-weeks/
The purpose of this article is to entertain the reader and make them have a negative opinion on Katie Price and her actions. The Sun newspaper targets a lower middle class audience. The Sun's audience consists of an almost equal split of genders with women being 54% and men being 46%, 32% of the audience being in the ABC1 demographic and the average age being 35-64. This article is soft news as it talks about content that doesn't effect the general public or their lives and is purely written to entertain audiences and give them something entertaining that they can read about as escapism. It also uses restricted code which is common with soft news as it targets the lower class and less educated audience that are more likely to read this soft news content.
This article consists of simple and easy to read language and uses restricted code in order to target their C2DE audience as they are less likely to be educated and less likely to be able to read and understand complex and proficient information. This language can be seen in sentences such as 'The star is no stranger to cosmetic treatments, having had multiple boob jobs.' and 'The former glamour model, 45, previously showed off a huge pout just in time for Valentine's Day.' These sentences and direct quotes from the article demonstrate the use of restricted code and simple language through words such as 'boob/s' being used frequently and 'a huge pout' which target a lower class and less educated audience.
The general layout of the article consists of short one and two sentence paragraphs that repeat the same information a lot and there are only 14 sentences in the whole article showing how simple and straightforward this article is. By the article consisting of short and simple sentences, it appeals to the lower class audience as it is easier for this less educated audience to understand and concentrate on compared to those with higher levels of education.
This article also includes a range of different formats of information such as photographs, videos and a poll which visually give the audience information in a way that is easier to understand and consume as opposed to large volumes of text. There are a large amount of photos throughout the article with a photo accompanying almost every line of text which has been done in order to keep the audiences attention and to make them more likely to understand and be interested in the article. There is a poll used that the audience can vote on which again makes the article more intriguing and helps keep the audience interested and involved with the content.
The title of the article is 'Katie Price reveals she’s got her lips done AGAIN as she shows off her new pout in the salon' which will immediately interested the audience through the use of capitalised 'AGAIN' as this stands out to the audience and gives them information about what is going to be discussed immediately. The title draws the audience in as it begins with the Katie Price who is a well known UK public figure and is known for her modelling and acting but is more popular with lower class audiences as they can relate to her. By stating that she has had her lips done again, the audience want to know why she's done this again and how close together these events have been which they will find out in the article pushing them to read it. By using language the audience can relate to and will use such as 'pout' and 'salon' this appeals to them as they can easily understand what is being said and discussed in the article.
This article portrays Katie Price quite negatively as it talks about her being hypocritical, talks negatively about other plastic surgery procedures she has had done and it also goes on to talk about how she has 5 children, some with different dads and how she hasn't seen one of her children for ages which fits with the stereotypes of lower class audiences. The Sun is regulated by IPSO and have stated they have chosen to be regulated by IPSO because 'We believe that the principles embodied by the Code - in respect of Accuracy, Privacy and the many other topics it covers - should be integral to all our journalism.'
Article on Autism in Women
https://www.autism.org.uk/advice-and-guidance/what-is-autism/autistic-women-and-girls
The purpose of this article is to educate and inform the reader on autism in women, how it presents differently to men, how it is usually missed and personal experiences from autistic women. This article targets a range of ages, sexualities, social classes and races but focuses on targeting women as they are the main subject of this article. It specifically targets girls and women who are or who think they might be autistic, have family members who are or may be or who know women or girls who are or may be. This article is hard news as it again talks about serious content that can effect and can be consequential to peoples lives, this article uses professional language and more elaborated code which is again common with hard news.
The article consists of simple and easy to read and understand language but uses proficent language and elaborated code in order to keep a professional and trustworthy tone throughout. Simple language is used in order to appeal to a wide variety of audiences and to ensure that all social classes and audience types can access and understand the information. This can be seen in sentences such as 'However, because of stereotyped ideas about what autism looks like and who can be autistic, many autistic women and girls struggle to get a diagnosis, receive a diagnosis late in life or are misdiagnosed with conditions other than autism.' This sentence from the article demonstrates simple but proficent language and elaborated code through words such as 'stereotyped' and 'misdiagnosed' which sound professional and demonstrate proficent language but are also words that lower class and less educated audiences can understand.
The general layout of the article consists of a section of information introducing the article and its contents that then goes on to talk about the experiences of other autistic women and their stories and then includes a wide range of different statistics and studies surrounding autism in girls and women. It then gives readers information on different books that dicuss autism in women and links to other articles and resources. Clear, bold titles are used to introduce the different sections which makes it easy for a wide range of audiences to understand which makes it accessible to all.
This article also includes a range of different formats of information which further makes the article accessible and easy for all audiences to understand. Another way this article is accessible for a mass audience is through the use of photos, blocks of simple colours with easy to read text and interactive buttons which keeps the audience engaged and makes them want to read more of the article which is especially important for this audience as they will be more likely to have ADHD as well meaning it will be harder for them to focus on large sections of text.
The title of this article is 'Autistic women and girls' which is short and simple for the audience to understand and straight away lets them know what the article is about and its contents. The title draws in the target audience of women and girls by stating this in the title and gives them the information about the article being about and for specifically autistic women, girls and those who think their family or friends may be.
This article doesn't blame a specific group for the undiagnosis of women and girls but speaks about how boys are much more likely to be diagnosed earlier on in life and at all due to the majority of research being on men and boys and there being little to no research on autism in girls and women. Girls and women will trust this article and the information included in it due to the lack of other information, this is also reinforced through the use of real life stories from autistic women and girls and the use of statistics. The article is written by The National Autisitic Society which are a trusted and well-known charity which audiences will know and rely upon. As this isn't an article written by a news company like my other two articles, it isn't regulated by an organisation.